Ready to 
Netflix brings new life to the 360
Scott Osborne
November 18, 2008 10:08 AM ET in Gaming
The 360 is getting a much needed transformation from Netflix this Wednesday at Midnight. All Xbox owners will be required to update their consoles to receive a major new update. With it, they will be able to watchhigh definition movies, and stream content from the enormous Netflix library. Xbox 360 owners can also navigate categories like games, photos, and videos through a dashboard populated with new “avatars”. With the new perks also comes a new name; the update is referred to as the “New Xbox Experience” or NxE.
The NxE, which will offer more than 12,000 movie titles to rent from MGM, Paramount Pictures and Warner Bros, is part of Microsoft’s efforts to appeal beyond the hardcore gamer market. The company has been trying for years to brand the Xbox as the digital entertainment center for the living room. Microsoft executive Shane Kim bragged that the company is “building the world’s largest social and entertainment network” that connects to televisions. Microsoft hopes this will help bleak holiday sales and compete with the Wii and bring new sales to the Xbox.
PS: Once you have the NxE installed tonight, don’t forget to download the NxE gamer pictures to qualify for a chance to win one of many MS Point prize packs they’re giving away.
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