E3 2009: famed game developer Valve announces Left 4 Dead 2. Fans of the original rejoice, right? A bigger, better, and more refined sequel that is going to be a surefire hit and a joy to play. Good for us, right?
Well, it appears that as of this writing at least twenty six thousand gamers on Steam are up in arms because they feel that Left 4 Dead 2 being released only a year or so after the original title somehow undervalues the experience they had with the original title. They have gone so far as to promote a group threatening to boycott Left 4 Dead 2. Their demands, as quoted–For Valve to offer “free, continual updates to Left 4 Dead in order to build and sustain the community.”
In fact, to be fair, let me copy the boycott group’s manifesto in its entirety:
WE RECOGNIZE:
- Valve is a company with financial needs and cannot be expected to survive without the release of new games.
- Judgment cannot be passed on the quality of Left 4 Dead 2 until its release.
- Left 4 Dead was, and is, a quality game which deserves the praise of the entire gaming community.
WE ARE COMMITTED:
- To holding Valve to its promise of free, continual updates to Left 4 Dead in order to build and sustain the community.
- To keeping the Left 4 Dead community together in order to improve the quality of online gaming.
- To supporting the model of continual updates Valve has set forth with its staple products like Team Fortress 2.
WE BELIEVE:
- The release of Left 4 Dead 2 as a stand-alone sequel will split the communities and decrease the quality of multiplayer gaming.
- The announced content of Left 4 Dead 2 does not warrant a stand-alone, full-priced sequel and should instead become updates (free or otherwise) for Left 4 Dead.
- Left 4 Dead has not yet received the support and content which Valve has repeatedly stated will be delivered.
- The release of Left 4 Dead 2 will make Left 4 Dead an obsolete purchase and inferior piece of software after only one year since release.
WE REQUEST:
- That Valve honor its commitment to release ongoing periodic content for Left 4 Dead.
- That Left 4 Dead 2 not be released as a stand-alone, full-priced sequel but as either a free update to Left 4 Dead or an expansion with full compatibility with basic Left 4 Dead owners.
- That Left 4 Dead owners be given discounts for Left 4 Dead 2, should it be released as premium content.
There you have it. Over 26,000 gamers seem to think that Valve owes them more than they have already been granted. Now, I have said it before, and it bears repeating: I consider myself an advocate for the consumer. One of my real life heroes is Ralph Nader.
I firmly believe that corporations should be held accountable by the consumer. It’s one my core values as a living, breathing human being, and somehow this call to hold Valve accountable for more free original Left 4 Dead content is completely lost on me. I just don’t get it. The consumer advocate in me wants to pick up the torch with you and go hunt down some Valve executives and demand justice be served, but when I take a little time to think about what is being suggested, let’s be frank: it’s bullshit.
So I ask the people in Steam’s L4D2boycott group, has Valve not given us enough? You Spoiled Brats!
Let’s take a little walk down memory lane shall we?
- No developer has openly embraced the mod community, and encouraged more free user-created content than Valve. Counterstrike, one of the most popular multiplayer titles in the history of gaming, got its start as a free downloadable mod to the original Half Life. Garry’s Mod got its start as entirely free content, and it’s a sandbox I know we have all enjoyed playing in.
- Valve’s Steam Community has always been free. You know that little service Microsoft calls Xbox Live? You have to pay for that, but lucky PC community gaming consumers get the Steam experience for free. Oh, and they let you start groups to openly berate their business practices, and threaten to boycott their upcoming products without charging you a penny to get in.
- Half Life 2–what more do I need to say? Get a group of PC gamers in a room, at least a few of them will worship this leap forward in first person shooter design. It’s a modern classic, and a contender for the best game ever created, and Valve gave it to you at the regular price, gave you a nice death match game for free later, and ultimately gave you two expansions for a minimal entry fee of $19.99. Based off the reputation of the franchise, Valve could have without a doubt demanded more for the episodic content, but they value their fans and asked a budget price.
- The Orange Box. Has there been a better deal in the history of gaming? Seriously people, it’s Half Life 2, with both expansion episodes, Portal and Team Fortress 2, and it was a regular priced title when it came out. It’s an even better deal right now! It’s nothing short of thievery. In my mind, you could argue there is $200 worth of content in there. It’s all AAA stuff, and Valve practically handed it to us.
- If you already owned the Half Life games, Portal and Team Fortress 2 were a whopping $19.99 each. Portal may not be exceedingly long, but if quality trumps quantity, that’s a full priced experience if there ever was one. And Team Fortress 2, years later, they are still updating it for free! What more could we ask for?
- Let’s talk about TF2 for a second: Since early 2008, Valve has spent hundreds of developer hours (developers have salaries, remember?) adding free content to this amazing team-based shooter. TF2 is a gift that keeps on giving. By all accounts, you can score TF2 for anywhere from $10 to $20 right now, and the amount of content they’ve added since it launched is nothing short of staggering. New maps, new weapons, an entire shift in the game mechanic, entire new game modes, and constant bug fixes and improvements. This is a labor of love for Valve, and we get it for an unbelievably low entry price. You can literally get thousands of hours of entertainment with TF2. For $10. Stop your bitching.
- Steam’s weekly half-priced specials. As gamers, we know rarely do games go on sale. Sure, they drop in price when they are overstocked, or are starting to show their age, but seriously, how often do you go anywhere to find a game you want to buy is less than its suggested retail? You do, however, find this on Steam weekly. Not just Valve titles either, but for the sake of argument we will talk about Valve specific specials I have seen Steam sales on: $9.99 for Day of Defeat Source, Portal for $4.99, $9.99 for the whole Orange Box (I’m not kidding, the Orange box was $9.99 a few weeks back!), Left 4 Dead was half priced for $24.99 a month or so ago. Who else offers you better pricing for such high quality content?
So L4D2boycott group, I ask you: would your energy from 26,000 strong be better spent fighting a true consumer injustice in the world? Perhaps complain about why drinking water costs over $1 a bottle, or complain about the rising cost of gasoline and energy? Perhaps boycott a product from a company that has actually let you down? Work together to find out why little old ladies can’t afford their medication instead? Why fight Valve, who has given us so much for so little? Here is my suggestion, take that energy you have today, fight a battle worth fighting. Wait for the reviews of Left 4 Dead 2 to hit, and make a decision if it’s worth the asking price to you. Somehow, I bet it will be, it’s Valve we are talking about after all. I dare you to name a PC developer that has consistently wowed us as often as they have. I dare you to tell me who has dealt with us more squarely over the years than Valve.
I thought so. Class dismissed…
Snarkasm enters…
I think it’s about time we had a point-counterpoint article. Shall we joust?
Let’s start from the top. You consider yourself a clear proponent that corporations should be held accountable–so I’ll have to assume that you mean we should also hold them accountable to their own words. Is that not exactly what this petition group aims to do?
Left 4 Dead writer Chet Faliszek has let loose with some intriguing details on the downloadable content for Valve’s upcoming fast-paced zombie-tastic shooter for PC and Xbox 360. And yes, a flamethrower might be involved.
The company plans to add new scenarios to the game’s initial 4, as well as new bosses and weapons. “There were strong hints at a flamethrower coming not long after launch,” 1UP reported after talking to Faliszek.
The Valve writer also promised that the studio aims to make that DLC available more quickly than they have done with Team Fortress 2. Shacknews
Even Gabe Newell has repeatedly committed to L4D updates similar to their TF2 strategy:
“Doing a sequel in one year is new for Valve. But providing ongoing support for our titles after the initial launch isn’t…
In addition to the recently released Survival Pack, we are releasing authoring tools for Mod makers, community matchmaking, 4×4 matchmaking, and more new content during the coming months for L4D1.” Kotaku
Now let’s compare that to some of the stated goals of the petition:
WE ARE COMMITTED:
- To holding Valve to its promise of free, continual updates to Left 4 Dead in order to build and sustain the community. […]
- To supporting the model of continual updates Valve has set forth with its staple products like Team Fortress 2.
WE BELIEVE:
- Left 4 Dead has not yet received the support and content which Valve has repeatedly stated will be delivered. […]
- The release of Left 4 Dead 2 will make Left 4 Dead an obsolete purchase and inferior piece of software after only one year since release.
WE REQUEST:
- That Valve honor its commitment to release ongoing periodic content for Left 4 Dead. […]
Sounds to me like the majority of the manifesto is just asking that Valve fulfill the promises to which it committed itself. After a year, we’ve gotten Survival mode, some updates to Versus play, and authoring tools, but none of the new campaigns or true new content that were discussed; we’ve certainly not gotten a flamethrower, or new weapons of any kind to date.
As a consumer advocate, Cliff, aren’t you going to insist that Valve fulfill its published promises? It wouldn’t be entirely genuine to take two of the new campaign sequences that would have been DLC (paid or otherwise) for L4D and apply it to L4D2 a year later after pledging community support and content updates.
Let’s have competing numbered lists, too. Fight!
- You say that nobody has encouraged more user-created content, and Valve certainly deserves that praise, but have you considered the reasons? As you say, CounterStrike started as a mod created by the community… until Valve bought it and started selling it. Sure, it still came with other games as well, but let’s not entirely pretend they gave it out for free to everybody out of the goodness of their hearts. They took a fantastic third party mod, made some polish, and started putting it out themselves to make some money from standalone sales and start building consumer goodwill for bundling a fun, addicting additional game, built on the same base they already had in place.
- A comparison to Xbox Live is interesting, though perhaps a little insufficient. Xbox Live provides central servers for games to host multiplayer, which Valve only recently began to do (with L4D, no less), multimedia purchasing and streaming capability, Netflix integration, and more. Steam can be boiled down, at its roots, to Valve’s version of DRM. A comparison to Impulse is more apt, as both are game- and game-related content delivery services, and Impulse is also free. It’s in Valve’s best interest that Steam is free; it makes purchasing and policing their games easier.
- No one will deny that Half Life 2 is among the greatest games in existence, and Valve certainly deserves praise for it–but do they really deserve a pass in other areas because of a past publication? That would be like excusing Ford’s miserable car lineup because at one time they made the GT40 and it won some races. It’s amazing, and deserves praise for a long time, but no sir, it does not excuse the Escape Hybrid. And your two expansions for $20 each? Yeah, those are part of a trilogy–which means a game that would, according to current standards, have gone for $50 at one blow will now cost $60 over time. Valve’s accountants are shrewd–they know money now is worth more than money later, and they found a great way to do it. I can’t say I entirely understand how the existence of Half Life 2 means they should release L4D2 a year after the first, but a counterpoint is a counterpoint!
- Ah, the Orange Box. It certainly is a good deal, but $200 worth of material? Exaggeration certainly suits you, Cliffy. Half Life 2 was originally released in November 2004, and Episode 1 in June 2006. They could hardly be called full-price when released in the Orange Box in October 2007. That said, because Episode 2, TF2, and Portal were all priced at or above $20 individually, Valve still managed to get almost all of us to buy the Orange Box over just the games. The Orange Box is another example of Valve fostering gamer love, and part of the reason they’re seeing the current backlash they are. I’m sure we’ll revisit that later.
- TF2 and Portal were $20 at release, as you say, but that wasn’t all that was in the Orange Box. If you already had “the Half Life games,” all you had at that point was HL, HL2, and HL2:Ep1. Episode Two came out in October 2007, exactly when the Orange Box was released. Even if you already had HL2 and Episode One, as mentioned in the pricing above, it still made more economic sense for you to buy the same games again, as the a la carte pricing was far out of line with what was offered in the Orange Box. This can be viewed several ways; I personally prefer to see it as Valve doing a nice thing, giving us a good bundle price, and providing gifting ability so we could get other gamers into the habit. Still, it stands that Valve managed to get you to buy the same content twice so you could give it away and get your friends hooked on the Half Life series. Very clever! And while you ask “what more could we ask for” when TF2’s still being updated, you might consider that they’re asking for nothing but the same treatment for L4D. Valve’s treatment of TF2 is exactly what L4D owners were hoping they’d replicate, since that’s what they claimed they would do when the game was released.
- You do love yourself some TF2, eh Cliff? Nobody can fault Valve for how wonderfully they’ve treated the game in over two years since the beta. The map and gameplay updates alone are excellent, and the class updates are icing on the cake. Again, however, consider the following: sales of Team Fortress 2 went up 106% following a free update to the game, and they did it routinely. Valve knows what’s up. The content is just awesome for those of us that already own it, but it earns them extra sales every time they update it. The developers are doing just fine for themselves. You might also take into account that half of the maps they release with every map update come from–you guessed it–the community. It’s awesome to get community content, but it also bolsters their updates and means they have to do a little less work and get to feature their users. It’s win-win for them. Once more, with gusto: all the members of the petition want is for the same kind of treatment for Left4Dead.
- Finally, the half-price specials are certainly awesome for people who have been on the fence for something. I, in fact, purchased L4D because it was down to $25 for a weekend a couple months after release. If anybody’s nailed what PC gamers love, it’s Valve, and it shows even more with these sales. Valve has figured it out. Yet another news flash, though: they don’t just do this philanthropically. At a DICE convention in February, Gabe Newell himself revealed exactly why Valve runs these specials (and runs them frequently):
…[the] half-price sale of Left 4 Dead resulted in a 3000% increase in sales of the game, posting overall sales that beat the title’s original launch performance.
Newell also mentioned that new Steam customers jumped 1600%… Shacknews
None of these are reasons to boycott Valve. They’re reasons, if nothing else, to admire Valve as a company that finally understands gamers. Gabe Newell is a visionary and someone who usually gives me no reason to think his first and foremost care isn’t the gamers for whom he’s working tirelessly. He’s also a business genius:
The crux of the Newell’s [DICE] address focused on the concept that direct communications with customers, transparency, and constant updates are the best ways to maximize profits from a product. In this way, Valve views its products as a service rather than a finished project. When the company shipped Team Fortress 2, work wasn’t done. Rather, the team said, “Now we can start.” The team has then gone on to ship 63 updates–which include anything from bug fixes to new game modes–to the game in just over 14 months… As Newell put it, “When you want to promote your product, you’re going to use your customers to reach new customers.”
… The issue with software pirates isn’t that they won’t pay money for games, he argued. After all, they are willing to pay thousands of dollars for PCs and hundreds more per year on internet connections. “What is the issue, is service. This is where pirates are ahead of us.” When a person can’t easily get access to your product, whether due to retail stores being far away, closed, or in another country entirely, they will look for alternate methods. Pirates offer that service where publishers often don’t. Following this chain of logic, Newell claimed that DRM can encourage piracy because it actually removes service from the product by restricting its use. IGN
The man just understands gaming as a business, and that’s why this L4D2 movement seems so out of place. They shipped 63 updates to TF2 in just over a year. In the 8 or so months that L4D has been out, there’s been a single gameplay update for it. The fans are only logically inferring that content that would have gone to L4D as downloadable content is now being redirected to L4D2, which only serves to enforce the sinking feeling that Left4Dead, when released, may well have been a paid beta test. It’s not often that a game with somewhere between 2 and 8 hours of campaign play (depending on difficulty) commands a full price tag; a second game with what appears, on the surface, to be essentially DLC within a year of the first release also threatening a full price tag is unheard of, and somewhat unnerving for a company we’ve grown to appreciate like Valve.
That said, let’s take a quick look at what, to people that haven’t played the L4D2 beta, it looks like the new game actually entails:
- Some new campaign content
- Four new Survivors and some new Infected
- New weapons, including a melee mode
- Improved AI director
Surely you can see why it looks like this could be a paid DLC pack rather than a brand new game. In fact, I think of all of that, the campaign content is by far the biggest request for L4D owners; weapons and AI would be nice additions. Surely, Valve, can’t you charge us $20 or $30 and call it an expansion pack rather than charging us $50 or $60 for what really doesn’t seem like a lot of content differences?
If you really look at the concerns in the petition and the promises from Valve, they don’t look as unreasonable as you might think. The root wishes out of the group are A) that Valve fulfill their promises to the community for ongoing content, which they’ve already proven a working model, and B) that Valve not fracture the community assembled around L4D so soon in its lifetime. It’s incredibly uncharacteristic of them, but there are reasons to think Valve is still going to do right by the community. Recent news has pointed out that Gabe is, in fact, looking for ways to keep the communities of L4D and L4D2 integrated with one another to avoid splitting either of them, and there’s still a chance they pull back from the “full price” option… or at the very least, show us all exactly what’s holding this back from being DLC of some sort. We’ve heard the updates are too much to stuff in there, Valve–now show us why, and show us you’re still the company we all love and the premiere game-focused company on the planet.
And please, release Half Life 2: Episode 3 already. <3